Harvard Business Review on Corporate Strategy

THE HARVARD BUSINESS REVIEW PAPERBACK SERIES is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies. 1. TOC: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery 2. Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery 3. Desperately Seeking Synergy by Michael Goold and Andrew Campbell 4. The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal 5. Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart 6. Why Focused Strategies May Be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu 7. Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Philip Evans, and Lawrence E. Shulman 8. Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander About the Contributors Index

Sorozatcím:

Harvard Business Review Paperback Series

Kiadó:

Harvard Business School Press

Kiadás éve:

1999

ISBN:

1578511429

Kötés típusa:

ragasztott papír

Terjedelem:

260 oldal

Nyelv:

angol

Méret:

Szélesség: 14.00cm, Magasság: 21.00cm

Kategória:

Idegennyelv Nyelvek angol

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